Ken Murrell
Writer. Designer. Illustrator.







tollfree 866.586.6252
ken@kenmurrell.com
www.kenmurrell.com

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Memorial Digestive Health Institute Newspaper Ad
When Memorial Health Systems introduced its Digestive Health Institute with full-page color newspaper advertising, we decided to educate the reader by making the ad interactive. Callouts to either side of the illustration identified parts of the digestive track that were frequent subjects of care at the Institute. The campaign was very successful from the client's perspective and it was an award-winner for us.