Ken Murrell
Writer. Designer. Illustrator.







tollfree 866.586.6252
ken@kenmurrell.com
www.kenmurrell.com

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American Lamb Council Full-page USA Today Ad
For months we had been promoting the fresh, mild flavor of the larger American product to the culinary industry. Summer was coming and we were ready with a campaign that would take lamb into a consumer venue usually associated with other meats - the outdoor grill. Full-page USA Today ads with rich color stimulated salivary glands and American lamb sales.